January 2011
2 posts
3 tags
Casino-themed interactions
Casino-themed interactions When you’ve developed and implemented a rock-solid, flexible framework, customizing an interface to satisfy client vision is painless. In this case, quizzes designed with a gambling theme.
Jan 6th
5 notes
4 tags
Interactive business stories
Interactive business stories “Mindnumbing.” “Verbose.” “Outdated.” Prospects began souring on Corpedia’s rote, linear, click-and listen monologue lesson structure — so I created a plan B. By integrating the lesson with a non-linear, interactive story framework — a dialogue with a high level of engagement emerged, and clients ate it up. It took the...
Jan 3rd
5 notes
July 2010
1 post
2 tags
Heirloom toy company
                                            Heirloom toy company Beautiful. Durable. Handcrafted. I established Auditorium Toy Company to produce the finest quality, limited edition heirloom toys available. Toys that won’t choke you or give you cancer if they end up in your mouth. Official website How I made the Auditorium Toy Company box
Jul 3rd
June 2010
17 posts
1 tag
The Auditorium Toy Co. box
The Auditorium Toy Co. box The biggest challenge in building a toy company was sourcing packaging that was as unique, timeless and durable as the creations it held. A custom solution became the only option. The challenge was met by using the same time-honored process that I’ve applied to my other packaging projects — trial and error. After weeks of fighting and failing with countless...
Jun 12th
2 tags
How to grab attention with a :30 spot
How to grab attention with a :30 spot When I put a fake station glitch at the beginning of a :30 spot on recycling it caught viewers off guard, and they perked up — just in time for the real ad to begin. The success of the spot helped increase recycling awareness by 26% and won a Telly, and a bunch of Gold Addies in 2009.
Jun 9th
2 tags
Music For Corporations™
Music For Corporations™ A business presentation is a performance. With that in mind, I composed “Music for Corporations™” — a three volume set of corporate mood music designed to enhance business performance. Music For Corporations Vol. 1 Music For Corporations Vol. 2 Music For Corporations Vol. 3
Jun 8th
4 tags
The Businessbib halfsuit
The Businessbib halfsuit In 2006, I created the Businessbib as a viral marketing experiment. To date, it’s been seen by over 35 million people worldwide. Universal Pictures licensed it in 2009 as the centerpiece of a major film campaign, triggering a second wave of massive exposure. Official Businessbib website Unlocking Cool - By Jeremy Gutsche, TrendHunter.com View more...
Jun 7th
4 tags
I spent most of the 90s in a band
I spent most of the 90s in a band Doo Rag was a band formed together with my friend Bob, as a branding experiment, in the early 1990s. It exploded into an industry. Everything about the band was tuned to maximize differentiation without minimizing mass appeal. The formula was simple — bent, blues inspired rock, unusual presentation, KISS level merchandise and branding. Numerous major recording...
Jun 2nd
3 tags
A widget for lawyers
A widget for lawyers The problem with this promotional tool that I concepted and designed was that it displayed the data too quickly — so I throttled down the presentation to increase anticipation and make it look like it was doing something.
Jun 2nd
3 tags
3D products for interactive catalog
3D products for interactive catalog Armed with the know how to develop and deploy 3D animations in Flash, I helped IKEA Systems realize their vision for a campaign.
Jun 2nd
3 tags
A band based on the soundtrack of my ill-spent...
A band based on the soundtrack to my ill-spent youth Coin was a rock band I formed in 1996. The sound was centered around obscure Commodore 64 videogame melodies mixed with live drums. The idea originated in the late 1980s while experimenting with Pac-Man sounds in my first band, Storks. In the early 2000s, Coin’s pioneering sound spawned a new musical genre known as chiptune, or 8-bit. ...
Jun 2nd
1 note
3 tags
How I led a company from canoe to yacht
How I led a company from canoe to yacht When a friend asked me to help repair his sinking educational content startup, I dove in headfirst. Within a year, Corpedia Inc. (http://www.corpedia.com) was not only seaworthy, but the largest ship in the water. Here’s what I did. Years ahead of the competition, I concepted and deployed a methodology for Corpedia to rapidly produce high quality,...
Jun 2nd
1 tag
Other awards and certificates
Other awards and certificates In addition to receiving professional service awards, I hold official certification in the fields of science, mathematics, language, social studies, computer awareness, athletics and art. .
Jun 2nd
3 tags
Aging up a display
Aging up a display Princess Cruise Lines had a big problem with the front-end of their in-cabin media consoles fleet-wide — they were too slick for seniors. I repackaged their presentation and navigation to maximize appeal for guests in their golden years.
Jun 2nd
3 tags
Zoom-in-able game surface
Zoom-in-able game surface Milton Bradley’s problem was how to squeeze their classic boardgame into a 300x300 playable viral banner ad. My solution was to make the game surface zoomable.
Jun 2nd
3 tags
Interactive display for exhibit
Interactive display for exhibit As part of a tradeshow presentation, I picked a long-forgotten song to promote a long-forgotten family of handheld electronics.
Jun 2nd
2 tags
Failed pirate mob
Failed pirate mob Did I have the chops to spawn a national-scale flashmob using craigslist? No. In the end, only a few thousand participated nationwide. However, I gained some useful insight into the writing tone and placement of viral marketing disguised as craigslist posts. (Which is an entirely different thing from spam)
Jun 2nd
2 tags
Styx II — possibly the worst DJ album ever
Styx II — possibly the worst DJ album ever In 1995, I created DJ Styx II with the sole intention of making hip hop tracks that drank from a stream no one else would touch. Ten years later I took another sip and created T-Rax, a fully developed touring band concept. Styx II “The Grand Dillusion” selected tracks
Jun 2nd
2 tags
Storks — a band that could easily beat up your dad
Storks — a band that could easily beat up your dad Inspired by the angelic harmonies of ABBA and the clang-clack of Einstürzende Neubauten, I created the experimental concept group, Storks, in 1987. Ten years later, I picked up where this left off, and formed the electronic band Coin.
Jun 2nd
3 tags
How to get a stranger to steal your businesscard
How to get a stranger to steal your businesscard To promote my line of limited edition heirloom toys, I posted signs engraved with a high impact message in public washrooms. By day three, they had all vanished, pocketed by complete strangers and displayed in their private homes — generating 9 sales and 100+ qualified leads.
Jun 1st
March 2010
1 post
2 tags
Using Wikipedia to buttress viral campaigns
Using Wikipedia to buttress viral campaigns With the intention of leveraging the massive face-value acceptance of Wikipedia to support marketing efforts, I have yet to successfully satisfy an article gatekeeper.
Mar 2nd
February 2010
1 post
3 tags
Stylized games for major airline
Stylized games for major airline Delta Airlines couldn’t get their workforce to participate in company training. I diagnosed their problem and designed a engaging game-based solution. Three months after Delta introduced it, they reported measurable increase in completion rate, and significant decrease in time lost to training.
Feb 6th
January 2010
1 post
2 tags
Brinkmedia
Brinkmedia Brinkmedia was formed as a partnership between myself and movie producer Dan Vinik to produce interactive digital marketing campaigns for independent films — notably Buffalo ‘66, The Virgin Suicides and Spun. Brinkmedia website
Jan 7th
December 2009
1 post
1 tag
Track suits and cowboy boots
Track suits and cowboy boots Until I find the right talent, T-Rax is a band concept in a holding pattern — Two MCs wearing hybrid cowboy/hiphop gear rap redneck-style over music blended from opposing styles while performing western line dancing, and mountain clogging maneuvers, synchronized with microphone cable rope tricks — guerrilla style, in laundromats nationwide. T-Rax — sample songs
Dec 7th
June 2009
2 posts
3 tags
Poorly received stunts
Poorly received stunts The moment I heard about the brake failure on some of my April Fools’ stunts, I immediately tried to spin it the Toyota way — by turning an apology into a marginally successful promotion.
Jun 2nd
1 tag
Infecting blog comments
Infecting blog comments Long before #motrinmoms, I was researching and formulating ways to cloak persuasive messages into comments on the blogs of brand ambassadors. My experiments led to the highly successful “Businessbib” blog infection strategy, as well inadvertently triggering the implosion of a highly trafficed fan blog for ABC Television’s “Lost”.
Jun 2nd
1 tag
Brad Denboer's resume in a couple of formats
View resume online — longhand version Download resume
Jun 9th