How to grab attention with a :30 spot

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Hi, I'm Brad Denboer. This is my portbloglio. Whether you need someone to take your design, advertising or marketing project from start to finish, or you just need some sugar sprinkles — I'm your man.

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When I put a fake station glitch at the beginning of a :30 spot on recycling it caught viewers off guard, and they perked up — just in time for the real ad to begin.

The success of the spot helped increase recycling awareness by 26% and won a Telly, and a bunch of Gold Addies in 2009.

∞ Jun 8th, 2010 at 8:38 pm
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