The Businessbib halfsuit
The Businessbib halfsuit
In 2006, I created the Businessbib as a viral marketing experiment. To date, it’s been seen by over 35 million people worldwide.
In 2006, I created the Businessbib as a viral marketing experiment. To date, it’s been seen by over 35 million people worldwide.
Did I have the chops to spawn a national-scale flashmob using craigslist? No.
To promote my line of limited edition heirloom toys, I posted signs engraved with a high impact message in public washrooms.
With the intention of leveraging the massive face-value acceptance of Wikipedia to support marketing efforts, I have yet to successfully satisfy an article gatekeeper.
The moment I heard about the brake failure on some of my April Fools’ stunts, I immediately tried to spin it the Toyota way — by turning an apology into a marginally successful promotion.
Long before #motrinmoms, I was researching and formulating ways to cloak persuasive messages into comments on the blogs of brand ambassadors.
