Brinkmedia
Brinkmedia
Brinkmedia was formed as a partnership between myself and movie producer Dan Vinik to produce interactive digital marketing campaigns for independent films
Brinkmedia was formed as a partnership between myself and movie producer Dan Vinik to produce interactive digital marketing campaigns for independent films
Delta Airlines couldn’t get their workforce to participate in company training. I diagnosed their problem and designed a engaging game-based solution.
As part of a tradeshow presentation, I picked a long-forgotten song to promote a long-forgotten family of handheld electronics.
Milton Bradley’s problem was how to squeeze their classic boardgame into a 300x300 playable viral banner ad. My solution was to make the game surface zoomable.
Princess Cruise Lines had a big problem with the front-end of their in-cabin media consoles fleet-wide — they were too slick for seniors. I repackaged their presentation and navigation to maximize appeal for guests in their golden years.
When a friend asked me to help repair his sinking educational content startup, I dove in headfirst. Within a year, Corpedia Inc. (http://www.corpedia.com) was not only seaworthy, but the largest ship in the water. Here’s what I did.
Armed with the know how to develop and deploy 3D animations in Flash, I helped IKEA Systems realize their vision for a campaign.
The problem with this promotional tool that I concepted and designed was that it displayed the data too quickly — so I throttled down the presentation to increase anticipation and make it look like it was doing something.
A business presentation is a performance. With that in mind, I composed “Music for Corporations™” — a three volume set of corporate mood music designed to enhance business performance.
When I put a fake station glitch at the beginning of a :30 spot on recycling it caught viewers off guard, and they perked up — just in time for the real ad to begin.
The biggest challenge in building a toy company was sourcing packaging that was as unique, timeless and durable as the creations it held. A custom solution became the only option.
Beautiful. Durable. Handcrafted. I established Auditorium Toy Company to produce the finest quality, limited edition heirloom toys available. Toys that won’t choke you or give you cancer if they end up in your mouth.
“Mindnumbing.” “Verbose.” “Outdated.” Prospects began souring on Corpedia’s rote, linear, click-and listen monologue lesson structure — so I created a plan B.
